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Product Linking for Price Consistency Banner Image

Product Linking for Consistent Pricing

Streamline Pricing With Smart Product Linking

Maintain consistent, competitive pricing across your portfolio by linking products with precision

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Maintaining Price Consistency Across the Portfolio is Complex

Retailers struggle with managing intricate product connections across value sizes, brand tiers, and product variations like scent or color. Manual, fragmented pricing processes often lead to inconsistent pricing, missed profits, and loss of customer trust - making streamlined, automated price management essential.

Consistent Pricing Challenge

The Solution: Intelligent Product Linking

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1. Create Groups

Identify products related by attribute, value, and brand tiers and group them

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2. Establish Rules

Set pricing rules to align target prices and gaps based on product relationships

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3. Review & Revise

Review current and target prices that exceed a tolerance and revise pricing rules

How It Works

Leverage our intuitive, user-friendly interfaces that make it easy to achieve price per unit parity with automated value sizing

Value Sizing
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Create Value Groups and Select Anchor Products

Anchor products serve as pricing benchmarks, guiding the pricing of related products based on predefined rules

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Equalize Sizes and Compute Target Pricing

Normalize units and calculate target prices for all products related to the anchor product based on established pricing rules

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Review Price Mismatches and Adjust Rules

Identify products with price deviations beyond set thresholds and adjust for consistency and accuracy

Frequently Asked Questions

What is product linking in pricing strategy, and why is it important?

Product linking in pricing strategy refers to establishing logical relationships between different product variants to ensure coherent pricing across a brand’s portfolio. This includes linking branded products with private label alternatives, regular sizes with value packs, and individual units with multipacks. Product linking helps maintain price integrity, avoids internal cannibalization, and ensures value perception aligns across formats. For example, if a value pack offers less savings per unit than a regular pack, consumers may lose trust. Effective product linking supports smarter promotions, better margin management, and a more consistent customer experience.

What challenges do retailers face in managing product relationships for pricing?

Retailers often struggle with inconsistent price gaps between product variants, such as branded vs. private label or regular sizes vs. value packs. Aligning promotional pricing across different product groups can also be challenging, leading to discrepancies that confuse customers or harm margins. Additionally, managing large product catalogs manually can result in missed opportunities and inefficiencies. These challenges emphasize the need for automated pricing strategies that ensure consistency, competitiveness, and margin optimization across product portfolios.

How does DataWeave’s solution automate product linking and pricing adjustments?

DataWeave leverages AI-powered algorithms to automatically identify and establish relationships between linked products, such as branded vs. private label or regular vs. value sizes. The system applies pricing rules based on these product links to ensure consistent price gaps across variants and categories. By automating this process, DataWeave helps retailers maintain pricing integrity, adjust prices dynamically based on market conditions, and optimize their pricing strategies without manual intervention. This leads to more accurate, efficient pricing and a smoother customer experience.

What kind of customer support does DataWeave provide for pricing and product linking?

DataWeave offers comprehensive customer support to help businesses optimize their pricing strategies and manage product linking effectively. This includes dedicated account management, where clients receive personalized attention and guidance. The solution also provides customizable configurations tailored to specific business needs, ensuring that pricing strategies align with market goals. Additionally, DataWeave’s expert advisory support helps businesses navigate complex pricing challenges, offering insights and best practices for product linking and pricing optimization.

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